About us

With over 15 years experience in helping people establish their coffee shop dreams

Curious Roo has allowed Edwin and Magda to realise their roasting dream and they’re now supplying their delicious coffee to coffee shops across the UK.

Having both spent a year in Uganda, Edwin and Magda decided to shun the usual 9-5 and made it their aim to bring quality coffee to the UK. Their plan was simple: GREAT COFFEE and the rest will fall into place. Edwin was brought up here, whilst Magda brings a passion for authentic fine tasting coffee – coming from Australia where coffee is more of an obsession than a drink. However, now that Curious Roo is up and running, they realise they are working 5-9 instead of the usual 9-5!

Timeline

Starting in a beat-up old warehouse at Number 2 British Grove, Curious Roo was born. With a small Diedrich IR-12 and a lot of ambition, we slowly built a loyal and passionate following. Seven years later, we were bursting at the seams—what once felt like a massive space was now jam-packed.

So, in 2024, we took on our biggest project to date: transforming a disused and dilapidated former scuba diving centre into our own state-of-the-art facility. We’ve quite literally built the business brick by brick, one cup at a time—and we’ve (nearly) loved every minute of it!

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Meet the team

  • Kasia

    Head of Coffee

    Leading our team, Kasia oversees everything from sourcing the finest green beans to perfecting roast profiles and QC. She makes sure every batch meets our exacting standards and inspires the team to keep raising the bar.

  • Elham

    Operations Manager

    Elham manages operations at Curious Roo, ensuring every order is roasted, packed, and shipped with precision. She keeps everything running smoothly behind the scenes—and without her, Curious Roo simply wouldn’t be the same.

  • Peter

    Head of Training

    Heading up the Artisan Coffee School, Peter delivers our coffee courses and content for Curious Roo customers and develops our trainers. He works with passion to ensure every student leaves with the skills and confidence to be the best barista they can be.

  • Kiki

    Wholesale Manager

    Kiki looks after all our wholesale customers, building strong relationships and ensuring they get the support they need. From first order to ongoing service, she makes sure every partner feels valued and well looked after.

  • Antony

    Assistant Roaster / Driver

    The muscle behind Curious Roo, Antony does it all — from delivering coffee in our little van to roasting and working on the coffee cart. Always hands-on and dependable, he’s the one making sure things get done and done well.

  • Paola

    Production Roaster

    Paola is at the heart of our roasting team, carefully overseeing every stage of production to ensure consistency and quality in every batch. With a keen eye for detail and a passion for coffee, she brings dedication and precision to the roastery each day.

Our Charity

More Than a Dent has been established by Edwin and Magda to deliver projects with a long term impact to communities in need all around the world, with one project being funded per year.

Only projects that offer long term benefit to communities are selected and then fundraised for. Measures are put in place to support the project's delivery of their objectives over the long term.

This is very much a small focused charity with a big heart. We have no office, no employees and no shortage of enthusiasm from those who buy into the idea that projects with a long term focus can positively benefit the communities around them.

www.morethanadent.org

A Bit more

The name Curious Roo comes from their curiosity to explore different flavours within coffee; whilst having a nod to Magda’s home Australia – as well as their little boy’s favourite character in Winnie the Pooh being Roo! They are based in a converted warehouse in Chiswick and as an independent small batch roastery, they source specialty grade coffee from origins around the world. They are known for supplying free ongoing and awesome coffee training through the Artisan Coffee School. If you want to know more, they are always happy to sit over a coffee and chat about their journey and help others on theirs.

Contact us

Notable Mentions

  • Winner

    Best Hospitality Business Award
    West London Business Awards

  • Winner

    Best Business for Training and Development
    Wandsworth Business Awards

  • WInner

    London’s Latte Art Smack Down Champions
    Kaffeine Smackdown